Hilton Hotels

Working with We Are Star, a London-based web agency, I took the lead on Hilton’s newest website for their hotel, Caribe Hilton. After absorbing the tone of voice guides, understanding the local area, and researching competitors, I began writing the bulk of the copy for the website. This included room descriptions, one-line headings, and FAQs. I took the lead on this project, walking the Hilton team through the copy strategy and discussing any changes with them during the editing stage.

If you’d like to see the full website, click here.